Coca Cola marketing strategy – A Case Study 2022
Coca-Cola is a well-known soft-drink producer brand that is still at the top of the market. Coca-Cola’s brand marketing strategy is truly unique.
Coca-Cola was founded in 1886. It is still able to compete with any other soft-drink brand on the market. Coca-Cola began with nine servings per day and now produces approximately 1.9 billion servings every day.
Coca-Cola’s marketing strategies have been so well-designed that they have strong brand recognition and global recognition. A well-designed strategy will help any company get on the right track to success.
Coca-Cola’s exact growth strategy is still unknown. We will attempt to dissect the Coca Cola marketing strategy we have studied.
What is Coca-Cola?
Coca-Cola is a carbonated soft drink produced by Coca-Cola Company. It was originally intended to be a medicine drink for patients. Although the Coca-Cola recipe was known to be a medicine, it is now a trade secret.
This soft drink is named after a combination of coca leaves, kola nuts, and caffeine.
As always, there will always be other companies that can compete with the top companies. Despite the fact that there are many competitors, none have ever been able to beat Coca Cola’s marketing strategy.
How it all began
May 8, 1886 saw the first sale of Coca-Cola by Dr. John Pemberton. Coca-Cola was initially being sold in a downtown Atlanta pharmacy. It was originally intended to be used as a patient’s medication. Slowly, this medicine drink became a refreshing drink and is now a substitute for fresh juice.
The company now serves approximately 1.9 billion meals per day due to its availability in more than 200 countries.
What is Coca Cola’s marketing strategy?
A well-planned marketing campaign is the key to success for any company. Marketing is key to any company’s success. There are many ways to market your company or project. It all depends on the product being produced by the company.
A well-planned marketing strategy is the key to Coca-Cola’s worldwide success. Coca-Cola marketing strategies were largely first tested before being planned.
Coca-Cola’s marketing strategy ensures that word gets out. They make sure that their customer base does not decline with every step they take. These are some of the marketing strategies that inspired other companies and their competitors.
Advertising globally:
Coca Cola’s marketing strategy was built around creative advertising. Coca-Cola advertises their brand worldwide every time they do so. They also respect their customers in every country they work with. They made it a point to make sure that they provided their customers with the best possible service.
They were able to make the product accessible in all parts of the world.
Emotional branding was made easier by labeling in regional languages.
More customers were served by partnering with celebrities and regional outlets.
Creative advertising attracted more customers and entertained them.
Branding:
The logo is the first thing that identifies a brand. It is important to know what you offer your customers. The branding includes the logo, color, caption, and all other elements. Coca-Cola was aware of this and did the exact same.
They made it clear to their customers that they were holding a branded item by using the same logo. The Coca-Cola labeling pattern became a trademark and can be easily identified by anyone who looks at it.
Portfolio Marketing:
The company’s portfolio is also a key factor in branding. Coca Cola’s marketing strategy ensured that the company’s portfolio was well maintained within their niche.
Coca-Cola’s brand grew through the introduction of multiple new products to the market. Their product range was limited to juices, teas, and coffees. This allowed them to reach more customers who had different tastes and preferences for soft drinks.
To expand their product range for native customers, they began to purchase companies that produced native products. They began to communicate that they also had products from their production. Customers responded by purchasing them.
To expand their brand, native companies like Maaza, Fanta and Sprite relied on the Coca Cola marketing strategy. This was a great strategy.